NGUYỄN THUỲ TRANG (ALICE)
NGUYỄN THUỲ TRANG (ALICE)
• Integrated Marketing • Brand Communications •
• Partnership Development • Customer Experience •
Building brands people genuinely want to be part of.
☕ F&B, Retail & Hospitality
🤝 B2B Partnerships & Stakeholder Management
🎾 Experience & Community Marketing
🎥 Content, Media & Brand Storytelling
Hi, this is Trang, though many people know me as
Trang Mèo or Alice (in Wonderland) 🩷
I believe great brands are built through people.
My journey has taken me through hospitality, real estate, sports, and coffee culture-led brands. Along the way, I've discovered that regardless of the industry, meaningful connections are at the heart of every memorable brand experience.
As both a marketer and a coffee enthusiast, I'm fascinated by how communities, partnerships, and storytelling can turn everyday interactions into lasting brand affinity.
Today, I'm passionate about building brands that people don't just recognize, but genuinely want to be part of.
Beyond marketing execution, I enjoy creating positive team experiences and helping people connect.
✨ Culture Ambassador – Collective (2024–2025)
✨ Organized team bonding and internal engagement activities
✨ Supported onboarding and cross-team collaboration
✨ Known for bringing energy, creativity, and community spirit into teams
BRANDS, COMMUNITIES & EXPERIENCES I'VE HELPED BUILD
"Each experience shaped a different part of my marketing journey."
Lacàph - Coffees of Việt Nam
Brand Experiences & Community Marketing
Babolat Việt Nam
Sports Brand Development & Partnerships
Baseline Sports - Tennis & Pickleball Platform
Integrated Marketing, Partnerships & Platform Growth
Khải Hoàn Land
Marketing Project Management
PITO
Partnerships & Catering Services
Delifarm
Content & Social Media Marketing
Vietnam is Awesome
Community Building & Storytelling
NUEN VN
Brand Content & Digital Storytelling